January 30, 2008 — 02:30 AM PST — by —
Smashing Darling is ‘an indie fashion site that features independent designers and their products’ founded by Julie Rorrer and Trisha Ginter, both guests and finalists at this year’s Open Web Awards. It is a social network/catalogue site that allows you to join as a designer (or as they say, ‘get smashed’) or to shop as a consumer, thereby either sampling or creating fashion designers that fall outside the mainstream design lines you’ll see at the major department stores.
It’s an interesting idea, and something that has clearly been well executed, something someone like me who isn’t a fashion aficionado can plainly see. In the interview, the founders express how the site went from idea to reality and what their motivation behind the site was
This interview is another in a video series taken by Brad Hunstable from the Open Web Awards that we’ll be broadcasting here at the blog and in our podcast over the next several days.
The embed is available below, or you can download the MP4 file directly here.
Subscribe to the podcast here.
You can check out Smashing Darling here.